Google Maps launched a new feature that gives information about how busy shops and restaurants are in real time. The data is enabled through the wide use of smartphones and the data they provide on people’s current location. Customers can see where they might have to queue before even going to the shop. Based on that information, they can choose to go at a time when it is less crowded. On the other side, shop and restaurant owners can staff their business according to this new information. The upgrade comes just in time for Black Friday, when sales in the US are skyrocketing due to special deals and discounts. Google planes to eventually monetize the feature.
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