The Swedish energy giant, Vattenfall has announced its plans sell renewable power in the UK market direct to British customers on a B2B model. Anna Borg, head of business area markets in a company said,” Vattenfall is offering a new green power product to large UK electricity users. This is the first time that Vattenfall is making a B2B retail offering in the UK. We are able to do this because of our investment in British wind capacity since 2008. Our renewable electricity product will help our future business customers achieve their sustainability goals.” This new product is being branded as FRESH, an acronym for “Flexible, Renewable Electricity, Supplied Honestly”.
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