Over 90 major businesses now part of RE100, with a variety of approaches

More and more businesses of various sectors are interested in a 100% renewable energy consumption. Image source: Shutterstock (#318378539)

RE100 is a corporate campaign that connects businesses all over the world to propagate going 100% renewable. Most companies reach this goal by buying renewable energy certificates as long-term deals with clean electricity suppliers provide price certainty in volatile markets. “By increasing efficiency and sourcing most of our power from renewables we have reduced emissions by 27% since 2014 and thereby have saved money on carbon offsetting,” Kaitlin Crouch of the ING bank says, pointing out other financial benefits of going green.

There are, however, with demand  for renewable energy growing, more innovative ways to achieve the same goal. Google, DSM, Royal Philips and AkzoNobel have signed a long-term power purchase agreement (PPA) with a Dutch wind farm, Starbucks has persuaded North Carolina to let them buy electricity directly from a solar farm, and IKEA owns their very own wind and solar plants, generating more power than it needs in the Nordic region.

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