Six of the biggest advertising firms, WPP, Omnicom, Interpublic Group, Havas, Dentsu and Publicis, have shared the stage at Cannes with former UN Secretary General Ban Ki-Moon to show unity in agreeing to enforce the SDGs. That will happen by introducing the Sustainable Development Goals (SDGs) Lion next year at Cannes Lions, the Oscars of advertisement, to recognize advertisement that supports the UN’s sustainability goals.
The hope is that this will encourage clients and agencies to communicate values that can make the world a better place.
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