Ducere Technologies produce smart insoles and shoes that can keep track of your fitness and navigate you to your next destination. Based on an app that is connected via Bluethooth to the insoles or shoes, your shoe vibrates when you have to change direction. Initially designed for people with visual impairment, the founders soon saw the potential for a much wider market. The features of the current product also include a fitness tracker, fitness-based-navigation and the possibility to set fitness targets and to compete with others.
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