Will an interactive billboard help to make smoking less attractive? Image source: Shutterstock (#53238142)
The city of Stockholm has established a billboard with an interactive model who reacts with visible disgust to smoking. The billboard is located at Odengatan plaza, a very busy place. It uses detectors to spot lit cigarettes. A man on the screen then starts coughing and wincing and then the screen shows smoking-cessation products. So far people passing by have reacted positively to the ad.
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