Data analytics can provide great insights into people’s movements and help improve infrastructure correspondingly. Image source: Shutterstock (#427500106).
The Global Heatmap of Strava, a social network for athletes, has recently been re-released, and now offers even more data and better graphics. That data creates a detailed global map of trips made by pedestrians, cyclists and people using other alternative transportation modes.
The toolkit that was created as a follow-up to the Heatmap, Strava Metro, is already used by 125 organizations around the world, and is a valuable asset to transportation planners.
“A lot of transportation and planning departments reached out to us saying that they really don’t have very much data on bike and pedestrian behavior. They need to do a deeper dive into what the heat map shows in order to lobby for better infrastructure,” says Brian Devaney, marketing lead at Strava.
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