Ford Spain along with Espada y Santa Cruz and Ogilvy&Mather, has developed a baby crib, Max Motor Dreams. This crib has the ability to emulate the sound and motion of the family car. The bespoke app helps in recording the sound and approximate motion of the vehicle, during its test run. This recording can be played through the speakers of the crib. The designer Alejandro López Bravo said, “After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep. But while a quick drive in the family car can work wonders in getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel, the Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”
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