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Fighting waste with misshapen fruit & vegetables

Smart City Chirine Etezadzadeh

Large amounts of fruits and vegetables do not make it into sales due to being malformed, but otherwise perfectly edible. Image source: Shutterstock (#230689153).

Social enterprise Oddbox is delivering misshapen fruit and vegetables to farms and wholesalers to private households around south London that supermarkets have rejected due to size or shape. Millions of tons of food and drinks are thrown away every year without good reason, and a variety of social enterprises is stepping up to solve the problem.

“Our mission is to fight food waste and reclaim perfectly good produce from being thrown away,” Emilie Vanpoperinghe, who founded social enterprise Oddbox in 2016, told the Thomson Reuters Foundation.

 

Eco-Business

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