NTT DoCoMo selected the SAP HANA platform as the foundation of its data needs to improve customer service. The company was in need of a new platform to strengthen its competitive edge, propose and deliver services that meet customer needs, and enhance data utilization efficacy and operational efficiency of the sales team. Now, data up to 18TB will be collected for processing and analysis, resulting in better customer services through identification of areas of operational improvement at the storefronts.
“Before we implemented the new system, we lacked the capability to deliver information to the sales force. It took the backend office at least a week or two to generate and deliver information,” said Taku Hasegawa, general manager of NTT DoCoMo’s Information Systems Department.
Enterprise Innovation
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