The luxury sportscar maker Porsche is launching its digital technology centre with a staff of 100 in Silicon Valley. The move is aimed at developing new partnerships, cooperation with venture-capital companies and investment in new companies. According to Mr.. Thilo Koslowski, head of the division,” The car is the ultimate mobile device of the future, and the future is being written in Silicon Valley. This means it is particularly important to be right next door to leading IT companies in the USA, as this allows us to identify trends early and invest in new technologies at the right time.” The company has already launched its digital division in Ludwigsburg near Stuttgart last year.
The Star
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