Physical stores have had declining revenues because of e-commerce for a while, and competing on price is fighting a losing battle for traditional retailers. Analysts, however, say that brick and mortar commerce has an advantage that only few are leveraging over e-commerce, namely, personlized experience.
Smart solutions such as POS technology and ERP systems that deliver customer specific information to sales personnel can aid stores in making the physical experience something customers do not want to miss.
Enterprise Innovation
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