As the forecasts for the US election where completely at odds with the actual results, many wondered why. The source of the problem for the unexpected turnout of the US president election was assumed to be big data. However many are asking whether it is that simple. What can be said is that the quality of big data also depends on the quality of tools to process and analyze them. As shown by the unprecise election forecasts, these tools have to be developed further not just for demographics, but also for businesses and other sectors that make use of the new technology. Also new approaches have to be found to collect, analyze and forecast political happenings. Deaper knowledge on data and statistics by reporters and the general public are argued to help avoid future misinterpretations. The news seem to agree on that the reason for the wrong forecast was not a technical, rather a human one.
Fortune, Computerworld, ZDNetWhy not share this article?
