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VW presents its new Transform 2025+ strategy

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VW presented its strategic plan evolving e-mobility and digitalization. Image source: Shutterstock (#320501954)

The VW management introduced its new “TRANSFORM 2025+” strategy. VW aims at becoming the leader in the field of e-mobility as well as building the most powerful leading digital ecosystem. The new strategy’s focus will be on strengthening the brand management interregionally and across all sectors as well as increasing its own productivity and efficiency. Moreover, VW will hugely expand its investment in e-mobility and connectivity. E-mobility is supposed to become the core of business by 2020. Furthermore, the car maker is developing its own digital platform which provides services. Thus VW uses new potential yields.

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