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First e-commerce platform launches in Southeast Asia

Southeast Asia’s first e-commerce platform for electricity has been launched in Singapore. Electrify.sg uses a pricing engine to provide a list of packages from third-party energy retailers, from which businesses can than choose the most suitable option after comparing the offers. The site also makes it easier for businesses to choose renewable energy to power their operations as alternative energy options can also be accessed.

In only four steps, businesses can search, compare and purchase a new power plan on Electrify.sg. But that is only the beginning for the ambitious project. “Besides being purely a marketplace or a price discovery platform, we are positioning ourselves to be a thought leader in energy,” Julius Tan, chief executive officer of Electrify.sg, says.

Eco-Business

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