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INFINITI brings together startups to target the future consumer

Smart City Chirine Etezadzadeh

A new startup lab brings together international retail experts in Hong Kong. Image source: Shutterstock (#413246650).

INFINITI Motor Company has launched the INFINITI Lab Hong Kong 3.0, a global program that wants to address local challenges with startups. INFINITI invited seven high-potential startups from around the world to develop future technologies to enhance the customer experience.

To that end, the collaborative program focuses on innovations in retail technology to win over the customer of the future.

INFINITI Motor Company is the luxury auto division of Japanese automaker Nissan.

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