With the companies competing hard for the completely autonomous driving market, some automakers intend to leave the driving choice to the customers. The CEOs of Mazda and Porsche in a recent interview told they are planning to incorporate the features of autonomous driving in their future vehicles but there will be an option for the driver to take control as well. “We’ll always take a human-centric approach. The driver will have control and we’ll try to improve peace of mind. If anything happens to the driver, the system will override immediately to bring the car to a safe place.” CEO Masahiro Moro of Mazda North America said. Porsche is planning to make cruise control and lane-keeping assist features standard in its future models. Klaus Zellmer, CEO of Porsche North America said, “You will be able to press that button and the car will take you home, because our customers also experience traffic situations they don’t enjoy and they want to do something else. You have to let the customers choose. We’ll deliver customers the possibility of autonomous driving mode.”
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