The Snoqualmie Brewery and Taproom of Snoqualmie, Washington, has implemented bottle labels utilizing augmented reality for their beer.
“When you’re staring at crowded shelves full of great offerings, you can’t taste the beer like you can in a pub, so the design is really all you have to attract that hand toward the bottle neck,” brewery manager Dave Eiffert told GeekWire.
You just download the free mobile app Layar, and then you can scan the label to watch it come to life. This might be the beginning of a whole swath of products using augmented reality to get a marketing edge over the competition.Digital Trends
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